Lifton's 2025 catalogue, rebuilt as a website: 723 models, specified to the millimetre and ready to quote.
Lifton supplies hydraulic tools to oil and gas, construction, shipyards and power plants, and sells through enquiries, not a cart. The old site ran on 2018-era WordPress. More than a third of its product pages showed no capacity, stroke or pressure, the model tables sat in PDFs, and it wasn't on page one for any of the eight UAE buying searches we checked.
We rebuilt the site from the 2025 catalogue up: nine families, 90 series and 723 models, each with a full spec row and a place in one quote list. Cylinder pages carry a drawing that redraws for the model you pick. A tool finder narrows the range by job, load and stroke, search takes a model number, and a short guide on the first visit shows how to get a price in three steps.
Every model is now a plain HTML spec table that buyers and Google can read, instead of a PDF. 157 redirects carry every old page and PDF to its new home, a new UAE page targets the searches Lifton was missing, and the whole site is static, with no database, on Lifton's current host.
A full audit of the old site and how Google saw it: every page, 62 products, the indexed PDFs, eight UAE buying searches.
Nine families, 90 series, one URL pattern, and a redirect for every old page and PDF.
Two concepts, then a lighter, more minimal build of the second. Lifton orange for marks only, one typeface.
Static Astro with GSAP motion. Every model imported from the 2025 catalogue, values exactly as printed.
Pages checked on desktop and phone for broken links and console errors, and 189 product photos matched to their catalogue pages.
An upload-ready build, a deploy guide, and a data check listing every catalogue figure that didn't add up.
Search Console and the Google Business Profile at launch, then studio photos in place of the catalogue crops.
One conversation can change how your brand is built, seen, and scaled.
