A bilingual site for a Dubai MEP contractor, built around the work guests never see.
Al Jedayel is a Dubai MEP contractor: the air, power and water behind hotel, showroom and villa fit-outs, usually working under a main contractor. Their site was a five-page template with the same title on every page, project details locked inside images, no Arabic, and a booking form left over from a restaurant theme. In Google it showed up for its own name and little else.
We rebuilt it in English and Arabic around one line: we build what the ceiling hides. On the home page the finished QE2 room lifts away tile by tile to show the systems drawn above it. Each of the nine projects now has its own page with the scope in plain text, every service has one too, and main contractors can prequalify from a single page. The company profile, a QE2 case study, business cards and the email signature came out of the same system.
Forty-six pages instead of five, each with its own title and description, in two languages. Enquiries go through Al Jedayel's own mailbox with a backup route and a log, so no request is lost, and every old page redirects to its new home.
An audit of the old site and how Google saw it: five pages, project details trapped in images, and three MEP searches it didn't appear for.
English at the root, Arabic under /ar/, a page for every project and service, and redirects from the old .html pages.
Two concepts. The second, more minimal one won: navy on ceiling grey, with duct cyan kept for the drawings.
Static Astro with GSAP and one motion language: ceiling panels hinged on their top edge.
Every page in both languages checked for broken links, images and console errors, and the forms tested end to end, Arabic included.
An upload-ready package and deploy guide, plus the profile, case study, cards and signature from the same system.
A native Arabic review, Search Console and the Google Business Profile at launch, then original high-resolution photos as they arrive.
One conversation can change how your brand is built, seen, and scaled.
